当代大学生可持续消费观分析

Analysis of the sustainable consumption concept of contemporarycollege students

目的以宝鸡文理学院在校大学生为调查对象,分析当代大学生消费观念存在的主要问题和形成原因。方法采用问卷和个别访谈的方式调查并统计数据,对可持续消费观念、习惯分类赋值并计算权重,分析计算结果;利用假设检验的方差原理分析大学生可持续消费观念与习惯之间的相互关系。结果大学生的可持续消费观念与消费习惯是紧密相关的。家庭、学校和周边环境是影响其消费观念的主要因素。可持续消费观念意识淡薄是形成部分大学生奢侈性消费习惯的主要原因。结论可持续消费理念的缺失是导致当代大学生过度超前、奢侈性消费习惯形成的重要原因,并在一定程度上影响着大学校园乃至整个社会的消费风气。

Objective--To analyze the major problems and causes of the consumption attitudes of contemporary college students with the students in Baoji University of Arts and Sciences as respond- ents. Methods--The survey and data statistics are accomplished by using questionnaires and individual interviews, sustainable consumption concepts and habits are classified and weighted in order to analyze factors and causes of their sustainable consumption concepts; the principle of hypothesis testing through variance analysis is employed to find out the relationship between sustainable consumption concepts and consuming habits. Results--The sustainable consumer attitudes and consuming habits of contemporary college students are closely related to each other. The main factors that affect their con- sumer attitudes are family, school and its surrounding environment, and the main reason that leads to their fading awareness of sustainable consumer attitudes is the habit of purchasing luxury products. Conclusion--Inappropriately, extravagant consuming habit is an important condition for the contemporary college students to achieve sustainable consumption concept, which has greatly affected the consumer culture of university even the whole society.