千岛湖户外休闲运动总体规划探析

Analysis of Overall Planning of Outdoor Leisure Sports in Thousand-island Lake

户外休闲运动是千岛湖观光、度假、乡村旅游有机结合的最好载体。浙江省淳安县千岛湖区域拥有一流的休闲度假资源和生态旅游资源,且具有一定的文化积淀,各类旅游资源分布相对密集,适宜组合性开发,具有开展户外休闲运动产业的良好条件。户外休闲运动空间布局思路可以概括为"一心、两环、六大区块"的格局,包括水上、陆路、高空运动项目产品体系,尤其是骑行、皮划艇、漂流、垂钓、游艇、水上飞机、露营、汽车障碍越野八大重点运动项目体现了资源禀赋与特色。千岛湖户外运动项目应采用与户外运动属性相匹配的品牌营销策略,加强组织与安全保障管理,建设运动产品丰富、产业链完整、基础设施齐全、配套服务完善、特色鲜明、国际知名的水、陆、空三维一体的户外休闲运动基地。

Outdoor leisure sports in Thousand-island Lake is considered as the best carrier of organic combination of sightseeing, taking a vacation and rural tourism. Chun＇ an County, Zhejiang Province have classic leisure holiday resources and ecological tourism resources, and also has a certain cultural ac- cumulation. The distribution of tourism resources is relatively concentrated, which suitable for combina- tional developing, and also good for outdoor leisure sports industry. The idea of outdoor recreational sports space layout can be summarized as ＂one center, two rings, six blocks＂ pattern, including water, land, sky sports products system, especially eight key projects such as cycling, canoeing, rafting, fish- ing, yacht, seaplanes, camping, auto obstacle cross-country, reflect resources endowment and character- istics. Suggestions on outdoor sports developing in Thousand-island Lake such as matching brand market- ing strategy with the outdoor sports attributes, strengthening organization and security management, con- structing outdoor leisure sports products and full industrial chain, completing infrastructure, perfecting support services, and constructing distinct international well-known land, water and air three-dimensional integrated outdoor leisure sports base.