上海市三级甲等医院微信建设现状分析

Analysis of wechat construction in grade A tertiary hospitals in Shanghai

目的 :了解上海市医联网覆盖的38家三级甲等医院的官方微信建设现状。方法 :以问卷调查和实际添加上海市三级甲等医院官方微信进行统计分析的方式,了解其维护更新、版块设计、特色亮点,以及市民对其的使用情况。结果 :有30家医院开通了官方微信,占比78.9%。其中,专科类医院的信息总量最大,为201条,占比47.4%;14家设有新闻动态版块以及新闻推送,占比46.7%;24家设有"预约/挂号",占比80%;17家设有"取报告/检查结果",占比56.7%,5家设有"收费/结账",占比16.7%。问卷调查显示,知道并添加了上海市三级甲等医院官方微信者占30.7%,添加微信的使用者认为医院微信"很有帮助/有用"者,在92.1%以上。结论 :目前上海市三级甲等医院官方微信建设仍处于初级阶段,以传播健康科普知识居多,在发挥网络助医、增进医患沟通、简化就医流程等作用方面有待进一步探索与实践;市民对三级甲等医院微信的知晓度不高,但持较高的支持与宽容态度,建议医院加强微信的宣传推广和支付功能。

Objective：To analyze the construction status of official wechats of grade A tertiary hospitals in Shanghai. Methods：Official wechats of grade A tertiary hospitals in Shanghai were investigated in its maintenance, updates,plate design,highlights and people’s usage of wechat through statistical analysis of questionnaire survey and paying attention to the official wechats. Results：Thirty grade A tertiary hospitals in Shanghai had official wechat, accounting for 78.9%of the hospitals. In this group,the specialist hospitals had maximum amount of information（201, accounting for 47.4%）;fourteen hospitals set news section and news feeds,accounting for 46.7%;twenty-four hospitals had reservation/registration section,accounting for 80%;seventeen hospitals had taken report/findings section, accounting for 56.7%;five hospitals had the section of charge/checkout,accounting for 16.7%. The survey showed that 30.7%people knew and added the official wechat of grade A tertiary hospitals in Shanghai,more than 92.1%users agreed that it was“helpful/useful”. Conclusion：The current official wechat of grade A tertiary hospitals in Shanghai is still in initial stage. The majority of hospital official wechat spread scientific knowledge. It is suggested to further explore its function of online guide,communication enhancement between patients and hospitals,and medical processes simplification. People do not have high awareness toward official wechat of grade A hospitals in Shanghai,but they highly support and tolerate it. It is suggested that hospitals strengthen the promotion and generalize its payment function.