论赣台客家民俗旅游合作发展

A Study about the Cooperation and Development on Hakka Folk Tourism between Jiangxi and Taiwan

赣台有着深厚的客家文化渊源,各自有着丰富的客家民俗文化资源,客家民俗文化旅游也互有优长与不足。随着社会经济的发展,江西已推出旅游强省战略目标,着力打造"江西风景独好"形象品牌,在国家旅游政策的支持下,赣台客家民俗旅游迎来发展的最好机遇期,赣台客家民俗旅游互相借鉴与合作发展势在必行,且前景光明。建立赣台旅游机构合作联盟,整合客家民俗旅游资源,打造参与体验式客家民俗旅游产品,策划完美的"台闽赣"客家旅游线路,加强客家民俗旅游纪念品的文化创意设计,加大赣台客家民俗旅游的立体式宣传与营销力度,必将促进赣台客家民俗旅游合作的快速发展。

There is close relationship between Jiangxi and Taiwan on Hakka culture. Jiangxi and Taiwan are rich in Hakka folk cultural resources, and each has advantages and disadvantages on Hakka folk culture tourism. With the development of the social econ- omy, Jiangxi province has set strategic goal on tourism , and does efforts to create ＂Jiangxi nice view＂ image of the brand. With the support of the national tourism policy, the Hakka folk tourism in Jiangxi and Taiwan is in the best period of development. Forming the alliance between travel agencies, integrating the Hakka folk tourism resources, building Hakka folk tourism products, planning Hakka tourism routes among Taiwan and Fujian and Jiangxi, designing the Hakka folk souvenirs, increasing publicity and marketing, the co- operation on Hakka folk tourism between Jiangxi and Taiwan will develop fast.