红色文化在影视剧中的传播现状分析

An Analysis of the Current Situation of the Red Culture Communication in the Film and Television Plays

新时期新挑战下,国人需要一种文化内涵深刻、历史底蕴深厚而又具有强大生命力的文化形态引领民众在中华民族伟大复兴的道路上坚持不懈,再创辉煌,红色文化凭借着自身的深刻性、先进性以崭新的姿态重新走入人们的视野。然而在众多的大众传播媒介中,影视剧这一传播面广,影响力大的载体对于红色文化的传播担负着不可推卸的责任。面对大众媒介内容不断娱乐化倾向,红色文化传播也面临变质的危机与困境。除此之外,在市场化进程中红色文化应突破繁缛、开阔视野,借助影视剧平台与大众文化取长补短,寻找在新时期发展的新机遇。

Under the new challenge in the new period, Chinese people need a kind of culture which has profound connotation, deep historical background, strong vitality. This kind of culture can lead the people to hold the spirit of perseverance, and they will create brilliant success again on the road of national rejuvenation. Then the red culture communication come into our sight with a new look be- cause of its nature of profound and advance. However film and TV play has the responsibility to spread the red culture because of their strong ability of communication. In the face of mass media content＇s constantly entertainment tendency, the red culture spread also faced the crisis of metamorphic and dilemma. In addition, in the process of marketization, red culture should break through the overelabo- rate, expand their horizons, with the help of the platform of film and television plays and learn from each other with mass culture, loo- king for new opportunities in the new period of development.