游客对三娘湾旅游景区满意度的方差分析

Variance Analysis on the Tourists' Satisfaction of Sanniang Bay

旅游景区所提供的每个环节都将在不同程度上影响到游客的满意度水平。以钦州三娘湾旅游景区为研究对象,从游客的性别、年龄、月收入、学历、职业、现居住地这几个方面出发,去探讨不同的游客对景区的交通、服务、消费水平、安全措施和卫生环境的满意程度,从而得出对整个景区的满意度。

Every aspect of tourist attractions offered will affect the satisfaction level of tourists in varying degrees. Taking Sanniang Bay tourist resort for the study, this paper explores the satisfaction of different tourist traffic, service and consumption levels on the scenic, security measures and healthy environment, from the aspects in tourists＇ gender, age, income, education, occupation,and current residence, so as to gain the satisfaction of the whole area of the tourist resort.