媒介事件视阈下的《中国好声音》

“The Voice of China” from the Perspective of Media Events

丹尼尔·戴杨和伊莱休·卡茨认为媒介事件是特殊的电视事件,是电视媒介在新闻真实的基础上所策划的重大仪式活动。浙江卫视大型音乐评论节目《中国好声音》即具有媒介事件的特征,并且深深地介入人们的生活之中。与《中国好歌曲》相比较,《中国好声音》在营销方面的表现较为出色。

Daniel Dai Young and Elihu Katz believe television media events are special ones, a major ceremonial activity in television news media on the basis of news authenticity. In the news media environment, the connotation of this theory keeps deepening. A number of successful television programs can also be viewed as a media event. Zhejiang Satellite TV show ＂The Voice of China＂ as a large-scale music review program has the characteristics of media events that are deeply involved in people＇ s life.