保证大报文化品质应提升报章的文字水平——读2015年3月上半月沪上两家名报

主流报纸(大报)是强势媒体,是传播先进文化的天使,其文化品质当与文化繁荣、经济社会发展及要求适应、匹配。所以,报人应用力办好每一期大报,其文字、信息不能乱,也不可随意。文字完善、文章"美丽"、文化品质高是大报的本色与特质;文字完美、资讯精准,是保持大报可读性、耐读性,及其影响力、感召力的核心。大报的文化价值在于文字完备、消息准确,在于信息结构严整、周全。保持大报文化品质,关注报章文字、细部的完美是大报发展的硬道理。

Mainstream newspapers （major newspapers） are strong media, and the angels to spread advanced culture, so their cultural quality should adapt and match the cultural prosperity, the economic and social developments and their requirements. Therefore, newspapermen should try their best to complete every issue of newspapers, whose text, information can not be chaotic, or random. Perfect text, ＂beautiful＂ article, high cultural quality are the true nature and characteristics of major newspapers~ perfect text, accurate information are the core of maintaining the readability, resistance and the influence and appeal of major newspapers. Their cultural value lies in the complete text, the accurate news, and the rigorous, comprehensive information structure. So it is of great priority for the major newspaper to maintain the cultural quality of newspapers, pay close attention to the news- paper text, and perfect details.