摘要
在国际化浪潮席卷全球的今天,商品市场高度发达,企业竞争加剧,CI设计系统作为针对企业形象识别系统的设计,有利于传播企业文化、提升企业核心竞争力,现已成为打响企业名片的重要手段。本文从CI设计的内涵出发,就目前,我国高校在CI设计教学过程中存在的一些问题提出了针对性的解决措施,希望能在教学中明确教育目标、改进工作方法,探索出适合国情的CI设计教学新思路。
In the intemationao lizationtides weeping across the world today,the highly developed commodity market,the competition among the enterprises, the CI design system as for the enterprise image recogniition system design, is conducive to the spread of corporate culture, enhance the core competitiveness of enterprises has now become started the business card. In this paper, starting from the connotation of CI desigu currently some problems existingin CI design of the teachingprocess in Colleges and universities of our country proposed for solutions, hoping m in teaching clear education target, improvement of working methods, to explore a new way for teaching of Cl design sui ted to China's national conditions.
出处
《科技风》
2015年第19期92-93,共2页
关键词
CI设计
教学
企业文化
CI design
Teaching
Corporate culture