新形势下做好国有企业新闻宣传工作的思考

Consideration on well done on news propaganda work of state owned enterprises under new situation

在简述国有企业新闻宣传工作重要性的基础上,就加强国有企业新闻宣传工作的有效途径进行了一些有益的探索,提出国有企业新闻宣传工作必须因时而变、不断创新。包括必须正确看待社会思想主流、国有企业的自身发展和网络上关于国有企业的声音,提升工作自信;必须客观认识和把握互联网的工具属性,不断进行"能力升级";必须改进方法,不断提高新媒体时代的舆论引导水平等对策建议。

Based on the introduction on the importance of the news propaganda work in the state owned enterprises, certain beneficial discoveries were conducted on the effective route to enhance the news propaganda work of the state owned enterprises. The paper proposed that the news propaganda work of the state owned enterprises should be changed with the time and be innovated continuously. The main flow of the social thought, self development of the state owned enterprises and the voices on the state owned enterprise in the internet network should be correctly treated to improve the work confidences. The tools attribute of the internet should be objectively understood and treated and the ＂capacity upgraded should be continuously conducted. The method should be improved and the public opinion leading level and countermeasures proposals on the new media era should be improved continuously improved.