电力体制改革下县级供电公司营销策略研究

Marketing Strategy of County Power Supply Company with the Reform of Electric Power System

随着我国经济快速发展,电力行业的技术水平也不断发展进步。但是,在县级供电企业中还存在一些问题有待改进。供电企业面临着进行内部改革创新,提高供电企业的公众形象,进一步开拓市场,创造更大的效益等问题。适应市场发展的电力营销服务已经成为供电企业的重点发展目标。县级供电企业的营销服务直接影响着县级供电企业的生存发展,为适应电力改革的发展,县级供电企业必须提高电力营销服务水平。

With the rapid development of domestic economy, the technical level of the power industry also develops continuously. However, there are some problems to be improved in the county power supply companies. Electric power companies faces with the problems on carring out internal reform and innovation, improving the public image, expanding the market and gaining more profits. Power marketing adapting to the development of the market becomes the main development aim of the power supply companies. The marketing service has a direct impact on the survival and development of county power supply companies. In order to adapt to the development of electric power reform, the power marketing service level of county power supply companies must be improved.