摘要
营销是电力企业发展的关键环节,电力企业的现代化发展要求急需对营销环节实施精细化管理。通过介绍电力企业营销精细化管理的内涵,提出了一些加强精细化管理的措施,以供参考。
Marketing is the key link in the development of electric power enterprises, power enterprises in the modem development of the requirements of the urgent need for the implementation of fine management of marketing links. Through the introduction of the connotation of power enterprise marketing management, this paper puts forward some measures to strengthen the fine management, for reference.
出处
《科技与创新》
2015年第20期59-60,共2页
Science and Technology & Innovation
关键词
电力企业
企业营销
精细化管理
集约化管理
electric power enterprise
enterprise marketing
fine management
intensive management