“90后”手机移动互联网使用情况调查研究——以上海大学学生为例

Research on the Mobile Internet Use of the Post-90's Generation:Taking the Students of Shanghai University as an Example

[目的/意义]针对互联网时代的热点——"90后"与移动互联网,考察"90后"大学生的移动互联网使用行为规律,为电信运营商、终端厂商、传统互联网企业以及移动互联网服务提供商等产业链各方,提供参考依据与战略支持。[方法/过程]采用线上问卷和线下访谈相结合的方法收集数据,运用SPSS 17.0和Clemintine 12.0对数据进行整理分析。[结果/结论]分析结果显示,"90后"的移动互联网使用具有统一性和差异性并存、品牌年轻化、使用场景分散和多屏联动等特征。

[ Purpose/significance] Focused on the hot topic of the Post-90＇ s Generation and Mobile Internet, this paper studied the Mobile Internet use of the generation, so as to offer reference and strategic supports to such industries as telecom operators, terminal manufacturers, traditional Internet and Mobile Internet service providers. [ Method/process ] Combined the online questionnaire with the offline interview to collect data, and used SPSS 17.0 and Clemintine 12.0 to analyze the data, this paper revealed the Mobile Internet use The result shows that the behavioral traits include coexisting usage scenarios and simultaneous use of different devices. behavior of the Post-90＇ s Generation. [ Result/conclusion] of similarities and differences, brand rejuvenation, scattered