基于三维模型的网络信息浏览行为及认知影响因素研究

Study on Web Browsing Behaviors and Cognitive Influential Factors Based on Three-dimensional Model

[目的/意义]研究Web环境下的用户浏览行为的规律,分析用户在浏览行为中认知、物理和情感3个维度之间的对应关系以及认知维度的影响因素。[方法/过程]通过为被试设计指定任务,要求被试在完成任务时进行出声思考,对其口头报告进行转录、分割、编码,进一步使用SPSS对编码数据进行统计分析。[结果/结论]随着认知阶段的顺序变化,物理维度的新建与停滞动作逐渐减少、后退与停止动作逐渐增多,情感维度的消极情绪所占比例下降、积极情绪所占比例上升。设定认知维度的评价阶段的投入阈值,帮助用户发现具体搜索目标,有助于提高浏览行为的速度和效果,增加用户的积极情感体验。

[ Purpose/significance] To study the browsing behaviors of web users, this research analyzes the corre- sponding relationship among cognitive, physical and emotional dimensions and the influential factors of cognitive dimen- sion. [ Method/process ] Web users are assignedto designed tasks and asked to think aloud. Theiroralreports aretran- scribed, cut and encoded. Then encoded data is analyzed in statistical way by SPSS. [ Result/conclusion] Conclusionsare drawn as follows： as the phases of cognitive develop, the setting ups and stagnations in the physical dimension decrease, while backing and stopping actions increase ; simultaneously, proportion of the negative feelings in emotional dimension re- duce, while the positive feelings raise. The study reveals thatsetting thresholds for the information evaluating stage, can help usersfind the specific search target, improve thespeed and effectiveness in web browsing behaviors, and increase their positive emotional experience. The conclusion enhances the existingthree -dimensional model and gives suggestion on the website design.