影视演员片酬的指标体系及其定价模型

An Index System and Several Mathematic Modes to Fix Film & TV-Play Actors' Remuneration

影视演员尤其明星的片酬长期缺乏科学的衡量指标与定价机制,故基于灰色关联度综合评价法、多层模糊综合评价法提出一个由8个因子构成的指标体系。为了让剧组和明星商定合理的片酬,建构了基于双方供求关系的动态二次需求函数模型,并为选角导演取舍不同明星不同片酬给出了非线性规划模型。针对政府、影视制作公司、受众的一致呼吁和共同诉求,为遏制影视演员尤其明星片酬虚高贡献微分动力学模型。

The rapid development of fictitious economy brings an important effect on real economy. On the one hand, the narrow sense fictitious economy greatly improved the efficiency of social capital, and increased the investment channels for corporations and individuls. On the other hand, during the sub-prime crisis in the United States in 2008, the risk transferred quickly from the fictitious economy to real economy, and then brought a heavy blow to the world economic system. This paper discusses the price determination of three typical fictitious capitals. Accordingly, the theoretical relationship between fictitious economy and real economy is explored from micro perspective.