地域文化在武夷山旅游纪念品包装设计中的应用

An Application Research on the Regional Culture Tourist Souvenir Packaging Design in Wuyishan

旅游业的快速发展带动了旅游纪念品市场的升温。作为旅游业的衍生产品,旅游纪念品及其包装设计对旅游经济的发展起到积极的推动作用。从地域文化的涵义入手,阐述了武夷山的地域文化特色,分析了武夷山旅游纪念品包装的现状,提出地域文化在旅游纪念品包装设计中应用的价值和意义,并探讨如何从富有地域特色的包装材料、表现形式和包装技术等视角下对旅游纪念品包装进行再设计。这不仅是对旅游纪念品的推广和宣传,更是对武夷山地域文化的传承和发扬。

The rapid development of the tourism industry has led the tourism souvenir market heating up. As the tourism industry derivative products, to promote the development of tourism souvenirs and packaging design of the tourism economy. This article from the regional culture connotation start, elaborated the Wuyishan regional culture characteristics, analyzes the present situation of Wuyishan tourism souvenirs packaging, put forward the value and significance of the application of regional culture in the tourist souvenir packaging design,and discussed how to package of tourist souvenirs from the regional characteristics of the packing material, form and packaging technology perspective then design. This is not only the promotion and publicity of tourism souvenirs, more and development of Wuyishan regional culture inheritance.