民间微公益组织合法性获取战略研究:量表的开发与检验

The Research into the Legitimacy Strategies of Folk Micro-public Welfare Organizations

对于依托网络平台发展起来的民间微公益组织而言,缺乏身份"合法性"是其目前面临的最大问题,并造成了他们在资金募集、人员招募、资源整合等方面存在一定困难,而基于组织合法性视角的民间公益组织战略研究则推动了许多重要实践问题的解决。文章基于量表开发视角,通过实证研究构建了中国民间微公益组织合法性获取战略的分析工具,即一份包括适应环境、选择环境、控制环境、创造环境在内的合法性获取战略测量量表。实证分析结果表明,量表具有较好的信度和效度,并能很好地指导民间组织的公益实践。

For folk micro-public welfare organizations developed on the network platform,the biggest problem is the lack of clarity of their legal status,which causes some difficulties in fundraising,volunteer recruitment,resource integration etc. But the research of legitimacy strategies has helped the folk micro-public welfare organizations solve many important practical problems. Through empirical research,this paper constructs the scale named LSS to analyze the legitimacy strategies of the folk micro-public welfare organizations. The LSS scale focuses on the conformance of the environment,selection of the environment,manipulation of the environment and creation of the environment. The empirical results show that the developed scale has good reliability and validity and can provide good guidance for the micro-public welfare activities.