中国主流报纸媒体中的土耳其国家形象及涉土新闻话语分析

The Image Construction of Turkey in Chinese Mainstream Newspapers and Discourse Analysis on Reports about Turkey

中国的《人民日报》、《光明日报》和《中国青年报》三大报纸在2009～2014年间有关土耳其的报道，基本展现了土耳其在中国主流媒体中的形象。中国媒体对土耳其的报道与中国政府的外交政策、行动以及土耳其发生的重大事件基本匹配，比较客观公正地构建了土耳其积极参与全球和地区事务的良好形象，凸显了其地缘位置的重要性和国际影响力。但一定程度上忽略了受众的认知状态和关切，舆论引导不够有力，进而可能加深两国人民之间的误解和不喜好程度。鉴于中土战略合作关系的重要性，中国媒体有必要重新审视和调整对土耳其报道策略。

Based on Turkey related reports of three Chinese mainstream newspapers People＇ s Daily, Guangmin Daily and China Youth Daily from 2009 to 2014, this paper, under the framework of international relations and discourse analysis, adopts the quantitative and qualitative approaches to carry out the linguistic and content analysis. It demonstrates that reports on Turkey match well with China＇ s diplomatic policies and actions as well as major events occurred in Turkey. These newspapers construct a positive image of Turkey in international and regional affairs, and highlight its geo -political significance and international influence. However, to a certain degree, they ignore the cognitive concerns of the general public due to the distance in the public agenda - setting and the lack of proper opinion leading on the key issues of the two countries. To avoid the misunderstanding and misperception of the two countries, this paper offers suggestions on how Chinese media report Turkey for the promising Sino- Turkey strategic cooperation.