我国饲料企业竞争力建设研究

Research on the Construction of China's Feed Enterprise Competitiveness

饲料市场上竞争激烈,截止到2013年底,全国共有超过1万家饲料企业,如果企业没有一定的竞争力,很容易在市场的浪潮中泯灭。本文从战略管理、创新、生产服务、市场营销以及质量认证体系五个方面阐述饲料企业的竞争力建设,为饲料企业提供一定的借鉴意义。

The competition of feed market is intense, by the end of 2013, there were more than 10,000 feed enterprises in China, if not a certain degree of competitiveness, the enterprises are very easy devoided in the wave of market. In the paper, from strategic management, innovation, production and services, marketing and quality certification system of five areas to expound the construction of feed enterprise competitiveness, hope which could provide some references for feed enterprises.