价格代际周期与消费行为模式

Intergeneration Periods and Patterns of Consumptive Behavior

文章考察了消费者所支付价格与其对应的消费行为模式在不同年龄层间的变化,重点分析了消费行为模式在不同维度上的分解,以及不同维度对于价格的潜在影响。通过对消费者购买记录的微观面板数据的实证分析表明,消费者对于商店的多样性偏好在不同类型的家户间存在显著的差异性,使用普通最小二乘法估计购买频率与支付价格之间的关系存在偏差。

This paper focuses on the paid prices of customers and their relevant consumptive patterns among many age levels, and it attaches much importance to the decomposition of consumptive patterns into several categories and the potential influences of such categories. By analyzing the micro panel data of the purchasing records of customers, we find that there are significance differences in customers＇ preferences towards shops among different families, and there is deviation if we evaluate the purchasing frequencies and paid prices by least square method.