快递企业参与我国农产品流通的模式

Research on the Mode of Express Enterprises to Take Part in China's Agricultural Products Circulation

我国是一个农业生产和农产品消费大国,生鲜农产品供求市场庞大,而农产品"卖难"与价格季节性波动矛盾突出。随着农村快递网络建设的加快,快递企业在农村物流经济中的作用将日益重要,对破解农产品流通与农民增收难题具有非常重要的意义。分析我国农产品分类、流通特点及快递企业运作网络特性发现,快递企业参与农产品流通不仅有利于降低农产品流通成本,而且有利于快递企业实现边际收益,产生新的利润源。但是,并非所有的农产品流通都适合快递企业参与,各类快递企业应根据自身情况,针对各种类型农产品特点,对相应的服务模式加以组合,形成适合自身特点的农产品快递服务产品。此外,快递企业要真正大规模进入农产品流通,在农村经济发展中发挥重要作用,还需要很多政策上的扶持,政府要积极营造适宜快递企业与农产品流通需要的政策环境,推动快递企业参与我国农产品流通。

China is a big country of agricultural production and agricultural products; the markets of fresh agricultural products are very huge. while there are significant problems with these market in terms of the seasonal price fluctuation, and so on. With the rapid development of rural Express network, the Express enterprises are playing the more important roles in rural logistic economy, which is of great significance for us to solve the problems with agricultural products circulation and the increase of farmers＇ income. By contrasting of the express company＇ s operation characteristics with the agricultural products＇ classification and circulation features, it can be found that express enterprises＇ participating in the circulation of agricultural products is feasible, which can not only reduce the cost of agricultural products circulation, but also can let express enterprises realize the marginal revenue and generate a new profit source. But not all of the circulations of agricultural products are suitable to express enterprises. To really participate in agricultural products circulation, the Express enterprises should ask for more policy support from the government： and the government should create the suitable policy condition for them and encourage them to participate the development of China＇ s agricultural products circulation pattern.