文化生态视野下的绵阳古镇旅游开发研究

On Cultural Ecological Development of Ancient Town Tourism in Mianyang

我国的古镇旅游始于80年代的周庄,其后迅速带动了江南以及其他地方古镇旅游的发展。然而古镇旅游在带给当地经济效益的同时,却出现了大量破坏当地文化生态的现象,使众多古镇逐渐失去了赖以生存的"古韵"。绵阳作为四川第二大城市,古镇旅游资源丰富,但大多至今尚未进行商业开发,本文以绵阳古镇旅游开发为研究对象,在分析了绵阳古镇旅游资源及特点的基础上,基于文化生态角度提出了绵阳古镇旅游的开发策略。

The ancient town tourism began from Zhouzhuang, Jiangsu Province in the 1980s, which rapidly led to the growth in the southern regions of the Yangtze River, as well as other local towns of tourist development. However, it has caused many damages to the cultural ecology while it was bringing some economic benefits, which has made those towns lose their ancient charm. Mianyang, the second largest city of Sichuan, has abundant tourism resources of this kind, and most of them have profound historical and cultural connotations and their own characteristics, but most of them are still not conducted for business development. Based on the analysis of the tourist resources and their characteristics, and from the perspective of cultural ecology, some development strategies were proposed in this paper.