亲子类节目的现状及发展路径探究

A Study on Current Status and Development Path of Parent-child Shows

继《爸爸去哪儿》爆红之后,2014年的亲子类节目俨然成为不容忽视的电视文化奇观。从国家政策、历史维度和社会现实等维度分析亲子类节目火热荧屏的原因,进一步指出其中存在的问题,并从节目定位、节目创意、适度娱乐、节目真实性、整合营销等方面探究亲子类节目的发展路径,以期我国亲子类节目获得更广阔的发展空间。

With the popularity of Where Are We Going Dad , parent-child shows in 2014 have become a remarkable phonomena which can not be neglected .This paper analyzes the screen fever of parent-child shows from perspec-tives of national policy , historical dimension and social reality and further points out the existing problems .To ac-quire broader development space for these shows , we probe into the development path of parent-child shows from aspects of program positioning , creation , moderate entertainment , authenticity , and integrated marketing .