另一种跨文化形象学的可能:从“影子媒介”出发

The Possibility of Another Cross-Cultural Imagology:Starting from “Shadow Media”

域外中国形象研究是当下中国人文学界的学术热点之一。周宁一系列具有学术分量的成果的发表,标志着国内的形象学研究已经达到一个相当的高度,但与此同时,这个高度似乎正在演变为尺度。周宁的形象学研究立足于西方与非西方世界之间文化权力对比悬殊的假设,且回避了当代媒介技术介入中国形象生产方式后,所引发的更为复杂的局面和问题,其研究最终步入观念与方法上的困境。回避了中国形象在非西方世界被重新组装利用的可能。数字化时代的"影子媒介"对当下中国形象的捕捉、上传、复制、点对点地全球共时性传播,致使中国形象与中国现实间的界限模糊,既往的后殖民视觉结构中的中国表征就此失效。中国形象研究的后殖民主义文化批评范式也面临着新的转换。

World images of China study is one of the research focuses in China today. The influential imagology publications by Zhou Ning mark that the study of the images of China has reached a considerable height, meanwhile, this height is becoming a limit. The studies of the images of China by Zhou Ning are based on the hypothesis that the cultural power between western and the rest has a wide gap, which makes these studies neglect the possi- bility of the rest utilizing the western images of China. The capture, uploading, copying and synchronous dissemination of China＇s images by ＂Shadow media＂ in the digital age blur the distinction between the images and real of China and the representation of China of postcolonial visual structure fails. The postcolonialist cultural criticism of China＇s images study is faced with a paradigm shift.