数字化时代“起点中文网”的盈利模式及给文学网站发展的启示

Profit Pattern of Qidian.com in the Digital Age and its Enlightenment to the Development of Literature Websites

起点中文网作为目前国内最大的原创网络文学网站,从2003年发展到现在,起点中文网的盈利模式已趋于成熟。全版权运营、构建电商平台以及广告运营是其盈利的主要模式,原创文学网站可以从起点中文网的成功运营中获得启示。

As the largest original network literature website in China's Mainland,Qidian.com has always been firmly on the cutting edge of network literature industry,leading the trend of the industry.Since 2003,the profit pattern of Qidian.com has been much more mature which mainly includes all copyright operation,building e-business platform and advertising.Original literature websites can get enlightenment from the successful operation of Qidian.com.