基于ASEB栅格分析法的西安文化旅游产品深度开发研究

Study on Remarkable Development of Cultural Tourism Products in Xi'an Based on ASEB Grid Analysis Method

随着体验经济时代的到来,文化旅游产品的深度开发,挖掘文化内涵,增强文化旅游产品体验性将成为新时期文化旅游产品开发的重中之重.运用ASEB栅格分析法,结合西安文化旅游产品开发现状,从活动、环境、体验和收益四方面对其产品开发的优势、劣势、机遇、威胁展开分析,在此基础上提出西安文化旅游产品的深度开发思路.

With the advent of the era of experience economy and remarkable development of cultural tourism products,it is the priority among priorities to excavate cultural connotation and to strengthen the experience of cultural tourism products during the new period. In this paper,based on ASEB grid analysis method and combined with the current situation of the cultural tourism products development in Xi＇an,analysis on advantages,disadvantages,opportunities and threats of the cultural tourism products development were carried out from four aspects of activities,environment,experience and benefits,and the idea of remarkable development of cultural tourism products in Xi＇an was proposed on the basis of the above analysis conclusion.