摘要
移动互联网营销伴随着移动互联网的快速发展而迅速成长,但还存在不少问题。本文介绍了移动互联网营销的概念、特点及营销方式,并分析了当前的发展现状及存在的问题。提出中小企业要从培养和引进专业人才、更新移动互联网营销理念、建立有效的移动互联网营销效果评价体系、加强移动互联网安全防护措施、建立和完善移动互联网营销的法律法规等方面的应对对策。
Mobile internet marketing with the rapid development of mobile Internet and rapid growth, but there are still many prob- lems. This paper introduces the concept of mobile Internet marketing, features and marketing methods, and analyzes the current de- velopment status and problems. This paper puts forward the Countermeasures of the small and medium sized enterprises should be made from the aspects of cultivating and introducing professional talents, updating the marketing idea of mobile Internet, establish- ing effective evaluation system of mobile internet marketing effect, strengthening the safety of mobile Internet, establishing and per- fecting laws and regulations of the mobile internet marketing.
作者
何士产
芮廷先
吕光金
俞伟广
HE Shi-chan, RUI Ting-xian, LV Guang-jin, YU Wei-guang （1.Department of Information Management, Shanghai University of Finance and Economics Zhejiang College, Jinhua 321013, China; 2.College of Information Management and Engineering, Shanghai University of Finance and Economics, Shanghai 200433, China）
出处
《电脑知识与技术》
2015年第7期206-207,210,共3页
Computer Knowledge and Technology
基金
上海财经大学浙江学院院级课题项目资助
关键词
中小企业
移动互联网营销
发展现状
问题
对策
small and medium sized enterprises
mobile internet marketing
development status
problem
countermeasures
