新媒体环境下的大学图书馆媒体宣传初探

On the Media Propaganda of University Library in New Media Environment

文章以新媒体为切入点,对大学图书馆媒体宣传现状及问题进行了分析,据此提出了在新媒体形态下,大学图书馆媒体宣传的实施策略,主要包括提高媒体宣传素养,拓展媒体宣传渠道,挖掘贴近读者的媒体宣传内容,强化媒体宣传的互动,更新维护媒体宣传工具等,以期营造大学图书馆媒体宣传的环境和氛围,提高大学图书馆的影响力和知名度。

Taking the new media as a starting point,the status of university libraries and media issues were analyzed and discussed.Accordingly,this paper proposes the implementation strategy of the university library media propaganda,including improving media literacy,expanding media channels,exploring the media content which is closely related to the readers,enhancing the interactive media,updating and maintaining media tools,in order to create an university library media environment and increase the impact and visibility of the university library.