高校图书馆阅读推广“微话题”设置研究

Research on the “Micro Topic” Settings of University Library Reading Promotion

在微博中设置阅读推广"微话题"可以彰显阅读推广理念、放大阅读推广效果、引导阅读推广方向。文章调查访问的3个微博平台的阅读推广"微话题",虽具有充满人文关怀、重视阅读推荐、特色鲜明等特点,但活动型话题平淡、缺乏创意,开放互动型话题较少,没有专门为读者设置"微话题"。因此,设置阅读推广"微话题"应秉承内容为王,创意为先;平易近人,幽默活泼;个性鲜明,气质独特;开放包容,持续互动;活动切时,别出心裁;读者参与,快乐分享等原则。

The ＂micro topic＂ of reading promotion in micro-blog can show the reading promotion ideas, magnify the reading promotion effect and guide reading promotion direction. The 3 micro-blog platforms in the survey of reading promotion ＂micro topics＂ are full of humanistic care, they pay attention to reading recommendations and have distinctive characteristics, but the activity topics lack of creativity, the open interactive topic is less and there are no special settings of ＂micro topic ＂for readers. Therefore, setting the reading promotion ＂micro topic＂ needs to insist on the idea： content is king, creativity first; amiable and easy of approach, humorous and lively; personality is distinct, unique temperament; open and inclusive, sustainable interaction activities cut, create new styles, the readers oarticioation and share hatminess.