大学知名度的提升策略

The Promotion Strategy Of University' s Prestige

大学知名度是关乎大学科研教学、国际交往、管理创新、发展提升等诸多方面的关键。大学知名度受多重因素制约,我国高校可以通过树立品牌理念、建立发展规划、提升科研教学质量、进行体制改革、重塑校园文化、加强国际交流六个方面来提升知名度。

The prestige of university is crucial to its scientific research and teaching, international contacts, management innovation, development promotion and so many other aspects. Based on the importance of the university＇ s prestige and the situation that prestige is restricted by multiple factors, this article make a particular analysis and provides a academic suggest that universities in China should improve their prestige through six measures： set up brand concept, build career development initiatives, enhance the quality of teaching and research, make system organizational reform, reshape the campus culture, strengthen international exchanges and cooperation.