微信广告文案“微而美”的写作技巧

The Writing Skills“Small and Nice ”for Wechat Advertising Copy

微信营销正成为一种新的营销方式。微信广告文案作为营销策略的终端体现,要根据微信传播的特点,做到"微而美"。文章从"微而美"的基础出发,分析微信广告的目标群、广告文案的情怀、广告文案的形式要"微而美",并在具体写作技巧上做到广告标题善变之美、广告语恒久之美、广告文字正向之美。

WeChat marketing is becoming a new marketing mode. As the terminal reflection of marketing strategy, wechat ad copywriting should be written ＂small and nice＂ according to the features of wechat propagation. The article should be based on the ＂small and nice＂. The target group ofwechat advertising, the feelings and the form of advertising copy should be fully analysed. On specific writing skills, the title should be fickle, the slogan should be permanent, and the words should be positive.