互联网时代下《市场营销学》教学改革探讨

教育成为"互联网+"风潮影响的重要领域,在互联网时代下,教育新方法层出不穷,如翻转课堂、微课等,各高校都在逐步试点这些新教学方法。本研究将以《市场营销学》课程为例进行分析,《市场营销学》作为实践性极强的课程,但在教学中普遍存在教学不够深入、实践性差和课业压力大等问题,针对这些问题,提出以"云"、"网"、"端"为平台,构建完善的课程改革体系,实现联接性学习、拓展性学习与个性化学习,充分调动学生的学习主动性。

＂Internet ＋＂has deeply influenced education. In the Internet era, new methods of teaching, such as flipped classroom, micro class, are gradually being tested in colleges and universities. This research will based on ＂ marketing＂ course, which is a highly practical course. But there＇re problems widespread in teaching, such as no thor- ough teaching, poor practicable ness and full learning pressure. In order to solve these problems, this research pro- pose＂cloud＂, ＂net＂, ＂terminal＂ as a platform and build perfect system of curriculum reform, then realize connectivity learning, expanding learning and personalized learning and fully mobilize students＂ learning initiative.