基于生命周期的网络舆情危机管理知识集成研究

On Government Network Public Opinion Crisis Management Knowledge Integration from the Perspective of Network Public Opinion Life Cycle

从组织的常规能力和网络舆情自身的特点分析了应对网络舆情危机水平的不足,更新常规能力一定程度上可以加强应对网络舆情危机处理的能力。而知识集成是更新常规能力的重要途径,为此梳理了网络舆情危机管理过程中的知识,提出了面向网络舆情生命周期不同阶段以及各阶段内的知识集成,建立了面向网络舆情生命周期全过程的知识集成框架,网络舆情危机管理全过程各项活动高效、完备的知识支持,一定程度上可以改善政府当前应对网络舆情的常规能力。

This paper analyzes the capability deficiency of government in dealing with the network public opinion crisis from the conventional organization ability and the network public opinion＇s own characteristics. To a certain extent, upgrading the conventional ability can strengthen the government＇s capability in dealing with the network public opinion crisis, and knowledge integration is an important way to upgrade the conventional ability. The study summarizes the knowledge in the process of network public opinion crisis management, proposes knowledge integration for the different stages of the life cycle of network public opinion and within each stage, establishes a knowledge integration framework oriented toward the whole process of network public opinion crisis management life cycle, and thus helps realize an efficient, complete knowledge support for the various activities in the whole process concerned, which at last can improve the conventional ability of government in handling the current network public opinion to a certain degree.