“互联网+”视角下科技型知识服务企业的服务创新研究——以百度新上线知识服务产品为例

On Service Innovation of Science and Technology Knowledge Service Enterprises from the Perspective of “Internet Plus”——A Case Study of Baidu's New Online Knowledge Service Products

基于"互联网+"的视角,结合科技型知识服务企业的特点及"互联网+"对其的影响,建立科技型知识服务企业的创新体系。以百度新上线的4种知识服务产品为例,基于对其特色功能的分析,探讨了知识服务的创新,进而对未来科技型知识服务企业的知识服务进行了展望。最终结果表明,科技型知识服务企业应当充分运用科学技术,通过企业各要素与科技的完美结合,提供智能高效的服务,同时,对知识服务用户的需求定位应追求精确性和敏感性,通过不断加强"用户中心"的意识,完善用户体验,从而获得长足发展。

From the perspective of ＂Intemet Plus＂ , combining the characteristics of enterprises of science and technology knowledge services, as well as the influence of ＂Internet＋＂ on them, we established an innovation system of scientific and technological knowledge services enterprises. Taking four Baidu new online knowledge service products for example, based on the analysis of their distinct functions, then we discussed the innovation of knowledge service and prospected the knowledge service of science and technology knowledge services enterprises in die future. At last, we drew the conclusion that the science and technology knowledge intensive service enterprises should make full use of science and technology, through perfect combination of enterprise elements and technology, intelligent and efficient services could be provided. At the same time, the demand orientation of knowledge service users should be accurate and sensitive, and a sustained development would be the natural outcome of improving the user experience via strengthening the ＂customer-centered＂ awareness, so as to have.