民族高校学术期刊官方微信公众平台建设推广探析

Building and promoting of official Wechat public platform of academic journals for ethnic universities

在数字化出版和媒介融合的发展影响下,网络环境下"发表"的概念、传播渠道、评价方式都发生了很大的变化.网络信息化时代,民族高校学术期刊要构建适应形势发展需要的现代传播体系,而微信传播具有生产、传播速度快,分享成本低的特点.如何利用官方微信公众号推动学术期刊论文传播,扩大影响力,满足科研成果传播的需求值得重视.本文从高校学术期刊官方微信公众平台构建的必要性,构建框架及提高高校期刊微信公众平台影响力措施等方面进行探析.

Under the impact of digital publishing and media integration development, the concept, communication channel, and evaluation methods of＂ publishing＂ within the network environment have undergone great changes. In the era of network informa- tization, academic journals in ethnic universities should set up modern communication system to meet the needs of social devel- opment. Wechat communication has the advantages of fast speed of production and propagation, and low cost as well. Topics as how to make best use of official Wechat platform to promote the communication of academic articles, to expand influence and to meet the needs of scientific research, deserve special attention. This article analyzes aspects such as the necessity of building Wechat official platform for academic journals, the framework setting up, and the measures of improving academic journals We- chat public platform and its influence.