摘要
近年来,中国互联网发展迅速、网络购物已成为时尚。相比传统购物模式,网购易使消费者产生冲动性。通过对有网购经验者共享意愿、共享态度、共享行为与冲动购买行为间的作用关系研究发现,网购经验共享对冲动购买行为有显著的正向影响。
In recent years, China＇s Internet has been developing rapidly, the network shopping has become a fashion.Compared with the traditional shopping mode, online shopping is easy to make consumer impulsivity. Through analyzing the relationship among online shopping experience sharing willingness, attitude, sharing behavior and impulse buying behavior, we found that online shopping experience sharing have significant positive influence on impulse buying behavior.
出处
《河北经贸大学学报（综合版）》
2015年第3期77-80,共4页
Journal of Hebei University of Economics and Business(Comprehensive Edition)
基金
广东省教育厅一般资助课题"当前大学生网购行为状况调查研究"(2012ZY063)
关键词
网购经验
经验共享
冲动性购买
互联网
网络购物
消费者
知识共享
网购者
online shopping experience
experience sharing
impulse buying
internet
shopping online
consumer
knowledge sharing
online shopping
