大众传播视阈下古琴文化传承发展的思考

Thinking of the Development of Guqin Culture Under the Perspective of Mass Communication

古琴本身蕴含着丰富的传统文化。古琴的由来具有悠久的文化典故,古琴的形制具有深刻的文化意义,演奏古琴需要极高的文化修养,古琴的审美具有丰富的文化内涵。随着社会的发展,古琴文化的传播出现了以古琴雅集为主要形式的自然传播、以面向大众为主要目的的媒介传播、以普及教育为主要内容的校园传播和以古琴商品为主要方式的市场传播四种新趋势。为了更好地传承古琴文化精髓,需要坚持三个原则:古琴的文化内涵不能丢失,媒介传播不可缺少,专业教育不能断代。

Guqin contains rich traditional culture and the origin of Guqin has a long cultural allusions, which has a profound cultural significance in its shape and also needs a high cultural accomplishment when it is played.The aesthetics of Guqin has rich cultural con-notations.With the development of society, the gathering spread of Guqin’s culture appears four new trends which include the natural spread of Guqin’s anthologies as the main form , the spread of media by public as the main purpose of the media, the spread of the campus by the popularization of education as the main contents and the spread of market by Guqin’s goods as the main mode.In order to inherit a better essence of Guqin’s culture, it’s necessary to adhere to three principles:Guqin’s cultural connotation can not be lost, the media are indispensable and the professional education must be sustainable.