试论动漫与广告的协调发展

Coordinated Development of Animation and Advertising

数字时代的到来,打乱了人们的生活秩序,其信息传播也有了意想不到的变化,仅凭传统的平面、声波和人际间的交流已难于维系社会的需求,应用科技手段寻求新、奇、特的方式来吸引受众已迫在眉睫,而将广告主题与"动漫"元素进行有机的整合,使其优势互补、协调发展,也是一个不错的创意。因此文章以《试论动漫与广告的协调发展》为题进行剖析、思考与论证,以便将广告潜在的空间用到极限、内容产品的设计作到极致,近而携手共铸"动漫广告"明天的辉煌。

The advent of the digital age, disrupted the order of people＇s lives, their dissemination of information has also been unexpected changes, the mere exchange of traditional flat, sonic and interpersonal been difficult to sustain the needs of society, the application of scientific and technological means to seek new, strange, unique way to attract audiences is imminent, and the advertising themes and ＂animation＂ elements organically integrated to complement each other and coordinated development, is also a good idea, Therefore, this paper, ＂the coordinated development of animation and advertising＂ as its theme analysis, thinking and reasoning, in order to limit advertising potential of space used, the contents of the product design done the ultimate, nearly hand in shaping the ＂cartoon advertising＂ tomorrow glory.