基于方差分析的批发分销商销售状况研究

Sales of Wholesale Distributors Based on the Analysis of Variance

针对批发分销商销售状况,首先分析六大类商品销售额基本分布状况,采用变异系数法研究了各类商品销售额之间的关系;运用单因素、多因素方差分析法分别找出各类商品销售额的主要影响因素及销售途径和销售区域的交互作用对六大类商品销售额的影响;采用成对数据检验法找出了影响销售途径和销售区域的主要商品类别;最后从风险与收益的关系出发,构建决策树,为批发销售商提供经营策略。

Aiming at the sales of wholesale distributor , we analyzed the sales data distribution of six major categories of mer-chandise.With the variation coefficient method , we studied the relationship between various types of commodity sales .And with the single factor analysis and the multi factor analysis , we analyzed the effect of different sales areas and sales channels as well as their interaction to the six major categories of merchandise to find out the main commodities that affected sales areas and sales channels respectively .As for the relationship between risk and return , we construct a decision tree to provide business strategy for the whole-sale distributor .