营销条件下高校图书馆管理模式构建研究

Study on the Construction of University Library's Management Mode under the Marketing Condition

阐述了营销手段在高校图书馆管理中的作用,分析了营销手段在高校图书馆管理模式中的应用基础以及高校图书馆管理中的营销模式,提出了强化高校图书馆管理模式中营销方案的建议。

This paper expounds the functions of the marketing means in university library＇s management, analyzes the application foundation of the marketing means in university library＇s management mode and the marketing mode in university library＇s management, and puts forward some suggestions on strengthening the marketing program in university library＇s management mode.