微信公众平台在真人图书馆活动中的应用状况研究

Research on the Application of the We Chat Public Platform in the Activity of Human Library

目的 :研究微信公众平台在真人图书馆活动中的应用状况,探索真人图书馆宣传推广沟通交流的最佳网络平台,助力真人图书馆的可持续性发展;方法:以"真人图书"为检索词,搜索微信公众平台,利用定量和定性相结合的方法,对其基本情况和服务功能进行统计分析;结论:真人图书馆微信公众平台应用中存在更新频率低、功能简单、线上互动缺乏等不足;未来微信在真人图书馆服务中的改进措施:优化内容、坚持更新,开展线上实时交流,增强虚拟互动,拓展微信服务功能、延伸服务范围。

Objective： To study the application status of WeChat public platform in the activities of human library and to explore a best network platform for the human library＇s promotion and communication, which can help human library be in a sustainable development;Methods： The ＂real book＂ is used to search the WeChat public plat- form, and the basic conditions and service functions are analyzed by using quantitative and qualitative meth- ods ; Conclusion： The application of WeChat public platform exists low frequency, simple function, lack of online interaction; The improvement measures of WeChat in human library service in future is to optimize the content, update, to carry out online real-time communication, to enhance the interactive virtual, to expand the WeChat service function and to extend the scope of services.