新媒体时代的公益与艺术——SNS环境下NGO的发展

Public benefit and art in the new media era:NGO's development in the SNS context

随着新媒体时代的到来,SNS的普及为NGO的发展带来了新机遇。SNS门槛低,成本少,受众广,开放性互动性强,病毒式传播等优势不仅为草根NGO提供了新的发展途径,也给坚实的老牌NGO带来了活力。但随着SNS全民化的到来,其发展遭遇瓶颈,庸俗化和广告化的弊端逐渐凸显。特别是对艺术类NGO来说,发展慢,起步晚,类型少,资金不足,大众知晓度低等问题都不容忽视。为了实现NGO使用SNS的预期目标,充分发挥两者结合的优势,增强公益活动的艺术性成为一个有效途径。向这些成功利用SNS的公益案例学习,艺术类NGO也能在困难重重的道路上开辟出一条新出路。

In the new media age, the popularity of SNS brings opportunities for NGO＇ s development. SNS has low threshold, low-cost, wide audience, openness, strong interaction, virus-like spreading model and other advantages. These advantages not only provide a way for the development of grassroots NGOs, but bring vitality to old brand ones. However, with SNS＇ s prevalence, NGOs suffer development bottleneck with more obviously seen drawbacks of vulgarization and full-of-advertisement. For art NGOs in particular, slow growth, late start, fewer types, fund shortage and low popularity are issues which cannot be ignored. Enhancing the artistry of public benefit events by combining NGO with SNS becomes an effective way to achieve the desired goals. Learning from the public benefit cases successfully applying SNS, art NGOs can open up a new wav on the difficult road.