全媒体时代高校校报的困境及发展对策

The Strategy of Predicament and Development of College Journal in New Media Environment

高校校报是高校党委的机关报,是高校开展新闻宣传和思想政治教育工作的重要阵地,是校园中具有较高权威性和可信度的主流媒体。在网络媒体兴起的全媒体时代,高校校报的主导地位受到了极大的挑战与冲击。文章分析了高校校报在育人方面的积极作用以及目前所遇到的发展困境,对全媒体时代下校报如何实现全面转型提出了建议与对策。

College journal is the mouthpiece of the Party committee,and the important position to carry out the propaganda and the ideological and political education work. It has higher authority and credibility. In new media environment,the dominant position of college journal has received great challenges and impact. This paper analyzes college journal＇s positive role in educating students and the present predicament and puts forward suggestions and countermeasures on how to realize the transformation of college journal in new media environment.