试论企业经营研究方法——构建企业经营盈利性和社会性的综合框架

A Discussion on Research Methodology of Business Operation

世界领先企业正在战略性地展开环境经营、可持续性经营(Sustainable Management)、创造共同价值(CSV:Creating Shared Value)、企业社会责任(CSR:Corporate Social Responsibility)等贡献社会的企业经营。这种企业经营的展开,意味着不仅盈利性,社会性也正成为维持企业生存的必要条件。传统的经营管理只强调企业的盈利性,而德鲁克管理学说以重视企业的社会性为特征。因此从盈利性和社会性两方面正确分析新型企业的经营是本文的目的。

The world＇s leading enterprises are developing strategies relating to contribution to society such as Environmental Management,Sustainable Management,Creating Shared Value（ CSV） and Corporate Social Responsibility（ CSR）. In this way the enterprises growing,not only is profitability important,social responsibility is also considered reasonably necessary to maintaining business. Traditional business school only put emphasis on profitability,while the management theory by Peter Drucker attach importance to social responsibility as its characteristic. Therefore,the purpose of this paper is to conduct an analysis regarding new business type raised by Peter Drucker in terms of profitability and social responsibility.