三网融合中版权授权的流程机制及困境

The Process Mechanism and Dilemma of Copyright Authorization in Three Networks Integration

从媒介构成的基本要素看,三网融合说到底是渠道和内容的融合。要实现内容的真正融合,版权问题必须加以解决。依照已有互联网的一般经验看,如何解决海量作品的版权授权在诸多版权问题中处于核心地位。作为互联网升级版的三网融合后的网络,该问题在此网络空间中的地位没变。与传统环境、已有互联网环境下相比,三网融合中的版权授权机制与后一环境非常相似,但源于自身的特殊性,在部分环节又增加了少量新的参与主体。综合看,三网融合中的版权授权在确权、集权、售权、用权和督权五大环节都面临许多难题,对于它们的解决或部分化解需要借助司法、行政、社会组织、作者、新旧媒体商、用户等各方面的合力。

From the basic elements of the media, three networks convergence in the final analy- sis is the integration of channels and col sues must be solved. According to the ntent. To realize the true integration of content, copyright is- general experience of the Intemet, how to solve the problem of copyright authorization of mass work is in the core position in many copyright issues. As the the upgrade version of the internet after Integration of three networks , the status of the problem in this internet space has not changed. Compared with the traditional environment and the existing internet, the copyright licensing mechanism in three networks integration is very similar to that of the latter, but the special nature of its own, in part of the link has increased a small number of new partici- pants. Generally speaking, the copyright authorization in three net work in five links of identifying copyright, converging copyright, selling copyright, using copyright, supervising copyright are all faced with this or that problem, for them to resolve or dissolve need the help of the resultant of forces of the judicial, administrative and social organizations, the author, the traditional and new media business and user.