“沉默舆论”的传播机理及功能研究

Communication Mechanism and Function of “Silent Public Opinion”

沉默舆论不只是潜在和非公开的舆论形态及阶段,不只是强势舆论的隐态存在或补充机制,而是具有舆论特质的自足性和本体论意义,其深层理论意味有待加大开掘。在注意力时代和眼球文化时代,尤其需审慎思考"沉默"的意义和价值,在舆论信息爆炸的语境中寻求回到"沉默"的机制和路径。沉默舆论具有其自身的构成形态、传播方式、作用机制、实践诉求,在舆论的潜在性中生成其公开性、在隐蔽性中实现其传达性、在弱信息中达成其强效果,在沉默的话语机制中蕴藉显著传播能量与社会功能。舆论研究与传播实践要求加强重视和挖掘沉默,因为沉默在说话。

Silent opinion is not only potential and covert form and stage of public opinion , is not only a latent or complementary mechanism of dominant and obvious public opinion, but also has the qualities and ontological significance of public opinion. In the era of attention and eyeball culture, we especially need to contemplate the meaning and value of ＂silence＂, seeking the mechanism and path back to the silence in the context of information explosion. Silence public opinion generates its openness in the latent, reaches the public in the concealment, realizes the forceful effect in the weak information, implies the important communication energy and significant social function in the mechanism of silent discourse. Public opinion research and communication practice requires greater respect to and mining of silence, because silence is speaking.