京杭大运河老字号文化资源的价值及旅游开发

Value and tourism development of culture resources in Beijing-Hangzhou Grand Canal's old brand

运河老字号文化资源是大运河文化遗产体系中的一部分,丰富了大运河的文化内涵、增强了大运河的活力,是大运河静态文化以动态形式展示的载体。在保护与传承的视角下对运河老字号进行旅游开发,带动了运河老字号的传播与传承,促进了产品的创新从而获得一定的经济效益。运河老字号适合采用博物馆开发、集聚式开发、合作开发以及旅游要素开发等模式。

The old brand cultural resource of the Beijing-Hangzhou Grand Canal is part of the system of the Grand Canal cultural heritage. It enriches the cultural connotation and enhances the vitality of the Grand Canal. It is the carrier of the Grand Canal's static culture in dynamic form. The tourism development from the perspective of protection and inheritance,drives the spread and inheritance of the old brand of the canal,and promotes the product innovation to obtain a certain economic benefits. During the tourism development,the canal old brand is suitable for the museum development mode,the agglomeration development mode,cooperative development mode,and tourism elements development mode.