从被外媒引用情况看中国媒体的国际传播力——以关键词“China's president”的相关报道为例

On China's media international communication ability from the perspective of being quoted by foreign media: taking related report of keywords“China's president”as an example

西方主流报纸对中国媒体报道的引用情况,是观察中国媒体国际传播能力的重要窗口之一。本文依据2014年1月16日至2015年1月15日英美6家报纸中包含"China's president"关键词的报道,并结合过去9年(2005.1.15-2014.1.15)的相关数据,分析发现,西方媒体对中国的关注度以及对中国媒体报道的引用率都有所提高,但是引用态度偏向消极。可见西方媒体对中国媒体报道的信任度有待改善,中国媒体的国际传播能力有进一步提升的空间。

The reference of the western mainstream newspapers to the Chinese media reports is one of the important windows to observe the international communication ability of Chinese media. Based on the report of the keywords'China's president'( 2014. 1. 16- 2015. 1. 15) by 6 British and American newspapers and the related data of the past 9 years( 2005. 1. 15- 2014. 1. 15),the paper analyzes and concludes that the western media's attention degree and the reference rate to the Chinese media reports has improved,but the attitude trends to be negative. The trust degree of western media to Chinese media report is to be improved,and the international communication ability of Chinese media can be further enhanced.