摘要
文章采用11个影响指标对王家大院游客满意度进行调研,对调查数据运用Excel、spss进行处理,采用IPA分析法对11个影响因子进行分析。结果显示:游客对旅行社服务较满意;信息获取便利度、游览、卫生、公共管理需重点控制和优化;娱乐、购物可适当优先发展;住宿、餐饮、交通、权益保障为重点改进对象。基于这些结论,本文从景区形象提升、市场扩宽、产品优化、环境保护、管理策略方面提出针对性意见。
The article uses 11 influence indexes to research the Wang Family Courtyard tourist satisfaction, process the survey data with Excel and spss, and analyzes the 11 factors with IPA analysis method. The result shows that： the tourists are satisfied with the service of the travel agency. The information access convenience degree, visiting, health, public administration should be controlled and optimized;priority can be given to the development of entertainment and shopping. Accommodation, catering, transport, rights and interests safeguard are the main aspects to be improved. Based on these conclusions, this article proposes targeted suggestions from scenic spot image, market expanding, product optimization, environmental protection and management strategies.
出处
《价值工程》
2015年第31期1-4,共4页
Value Engineering
基金
山西省高等学校大学生创新创业训练项目(编号2014365)
山西省高等学校人文社会科学重点研究基地项目(编号2012328)
关键词
IPA分析
王家大院
游客满意度
IPA analysis
Wang Family Courtyard
tourist satisfaction
