“大数据”应用于经济领域面临的问题与对策

The Problems and Countermeasures of "Big Data" Used in the Field of Economics

文章对本世纪以来,特别是英国维克托·迈尔-舍恩伯格和肯尼斯·库克耶的《大数据时代:生活、工作与思维的大变革》出版以来,学术界对大数据在经济领域运用的具体困难、问题和发展趋势的有关文献进行了分析,根据对企业界运用大数据发展全程电子商务和政府经济调控和管理部门试图建立智能型经济调控体系的调查了解和对部分智慧城市建设情况的了解,发现本世纪以来大数据在解释、预测人们的经济行为和各层次经济主体的决策系统发挥的作用呈日益扩大的趋势,揭示出这种趋势正在改变现实经济系统的结构与运行。在此基础上梳理出大数据在宏观、中观和微观经济调控和决策与管理的运用中面临的一系列难题,进而从理论、技术、制度等方面提出了创新的思路。

This paper analyzed the specific difficuhies, problems and trends in the use of big data. Based on the Investigations about use of big data in the business community to develop the entire electronic commerce, and government departments to try to establish an intelligent economic control system, and smart city construction, Found since this century, big data becomes more and more important in the decision system of explaining forecasting people＇s economic behavior and economic subject of various levels role. This trend is changing the structure and operation of realistic economic system. At the same time, big data also faces a series of problems that must be solved in the use of macro control, decision-making and micro economic management. To make big data plays a better role, it needs innovation in theory, technology and institution.